Today, I’m excited to announce the general availability of Release Delivery, our latest addition to the Release environments as a service platform.
Working with numerous cloud-native SaaS providers we saw the common struggle: scaling the deployment options to meet the hosting demands of the enterprise customers. These companies would lead with a multi-tenant offering to optimize resource utilization, deliver faster and more predictable updates, and provide overall consistent performance. This approach would create great software, however, many enterprise customers would see the multi-tenant aspect as potentially commingled data, elevated IT risk profile, and longer approval/whitelisting processes. In the end, enterprises will opt for a safer, albeit not as good, single-tenant version from a competitor.
Building out a single-tenant version of a SaaS product is a significant investment, and it presents a tough choice for growing software vendors. Commit resources to build infrastructure instead of innovation, or miss out on the chance to crack large customer deals.
We spoke to many SaaS companies who face this conundrum. Do I proactively create the ability to deliver my SaaS application as a single-tenant/self-hosted instance? Or do I wait until a large customer asks for it and then scramble to build it? What if I build it and they decide not to buy it? Did I just waste valuable time building something no one will want?
Enter Release Delivery: the fast way for SaaS companies to deploy into a variety of environments required by many large organizations without having to build the functionality themselves.
How Release Delivery Works
Release Delivery templatizes your application deployment and allows you to “stamp out copies” custom-tuned to each unique customer environment, turning your SaaS product into an Enterprise-grade SaaS product.
With Release Delivery we set out to address the key pain points our customers were facing, and here is what we did:
We believe our core Release Environments as a Service product is the best solution for reproducing and maintaining complex applications. So the ability to deploy an application into a single-tenant or self-hosted environment is a natural extension of our core Release product line.
Unlocking new opportunities
Release Delivery comes to you after a year-long close collaboration with our select customers, who saw an opportunity to take their SaaS products to the next level. Thanks to their generous input and feedback, we navigated the peculiarities of the “on-cloud”/self-hosted versioning, unlocked access to enterprise requirements and helped them grow large account sales. With Release Delivery these SaaS providers now give their customers an amazing installation experience, wherever and however they want it. With only a few clicks their applications are deployed and running. Our customers can easily monitor and manage these deployments, and quickly upgrade the instances to keep their customers on the latest app version, without a heavy lift.
I am extremely excited about making Release Delivery available to all. If you’re a startup or a SaaS company that wants to generate more revenue from an “on-cloud”/self-hosted version of your application, talk to us! To learn more, join my webinar on April 20th, where I will show how Release Delivery works and share how it helps companies solve the problems around flexible deployment. Or, you book a meeting with our team to see a custom demo and get a trial account.
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